Luxury product marketplace
Home to high-end European designer labels, Cosette is a well-known marketplace for who ever wants to buy itself a luxury good. But how is the customer experience through the website ?
Improve the customer experience by identifying "weak spots"
Since 2014, Cosette's marketplace has been welcoming more and more visitors, and their product offering is evolving accordingly.
Hand in hand with the client's marketing and development teams, UX workshops we conducted together and enabled us to identify the priority tasks.
Firts, migrate the website layout to figma so we can iterate at our convenience.
The second step was to map all existing screens, then prototype the various user journeys. Prototyping user paths enabled us to make quick and effective changes directly into the figma layout of the site, then test and validate our hypotheses.
Re-think the customer’s journey : prototype, test, improve, and test again.
When it comes to improving what already exists, iterations and user tests are essential to progress. This phase was made of competitor research, prototyping and testing, to see which solutions was the most effectives, improves them or choose to do a 180° turn.
With a website with so many customers, drastic changes to navigation and information layout can be disruptive for visitors. Our aim was to implement our improvements little by little, over a long period, to bring along the customer every time they visit the website.